Yahoo disclose cooperation contents with Google

The internet news is provided by Star East Technology Ltd
Yesterday, Yahoo and Google first disclosed their cooperation content in the search advertising.
It is reported that Yahoo and Google in the June 12 this year signed cooperation agreements. In Jian Guanceng approval, Yahoo Google advertisers to buy ads placed on search result page, may also be ads on Google's non-search results page. Meanwhile, both sides said that the cooperation of non-exclusive agreement. Yahoo can sell some of its Google search results next to advertising, but also could be sold to other partners advertising.
According to Yahoo, cooperating with Google is to save their own advertising business, in the first year when the agreement came into effect 250 million to 450 million U.S. dollars of cash income will be added. However, Google already holds a 70 per cent of the search advertising market, Microsoft sued that the cooperation will control over 90% of the search advertising market share, and will have a bad impact on fair competition of search advertising industry. Therefore, the cooperation needed further investigation.