Google would sell SEM business of DoubleClick to Publicis

This internet news comes from Star East Technology Ltd

Google announced that it would sell DoubleClick Performics's "Search Engine Marketing" (SEM) business to the French advertisers Publicis, the transaction will be finished by the third quarter 2008.
Integrated media reported on August 8, Google announced that it would DoubleClick "Search Engine Marketing" (SEM) business advertisers to sell to the French-Publicis (Publicis), 08 transactions will be the third quarter, the two sides did not That the transaction value. Google in March to 3.1 bilPublicis U.S. dollars to complete the acquisition of DoubleClick, Performics online advertising business sector is also incorporated into Google.
It is understood that the sale of Google SEM business reason is because the business and Google in conflict with the core business, and SEM detrimental to the Google search rank of impartiality.
Publicis revealed that the business acquired from Google will be merged with its own SEM business and be managed by the June new started digital media advertising sector "VivaKiNerveCenter"