4 billion oriented online advertising market is to be developed

The internet news comes from Star East Technology Ltd
The long disputed topic the online advertising has recently once again become a hot topic in industry. For China's Internet advertising market that valued more than 10 billion yuan, though there are many factors can influence the increase of online advertising, the situation that attracts the attention of the industry is the point never being noticed before.One, BT acts targeted ad delivery network services (Behavior Targeting Service translated into acts of service oriented ads, or BT, advertisers can be based on the need for timely, accurate and efficient manner to provide advertising services) is a new platform for the dark horse Shachu .
CCMedia Group of China, vice president of DING Yu-Green told reporters yesterday, the site of the enormous potential value of flow can be directed through the BT network of ad delivery service platform to the eventual realization. "If BT acts targeted ad delivery network platform by industry recognition and acceptance, China's Internet advertising market will open up this new room for growth."
4000000000 advertising share to be developed
This new room for growth how » DING Yu-Ching's calculations to account.
According to the prevailing foreign CCMedia long-term experience and the results of the study show that the best mode of procurement of Internet advertising, should be the pattern of demographic data occupies 10 percent, within the text of the general running pattern has a 60 per cent, while BT directional pattern of a 30 %. According to a pro-rata basis to 2007 China's Internet advertising market more than 10 billion yuan market scale of the data, BT of the total market orientation should have 30 billion on a larger scale. According to current industry recognized in 2008 China's Internet advertising market from 40 to 50 percent annual growth rate to calculate, 2008 BT acts on the overall market orientation should have 4 to 5 billion yuan around the market space.
Since the beginning of 2008, "BT acts directed network ad delivery platform" concept has been more and more people are familiar with the industry. In particular, some cross-brand advertisers, but also has been looking forward to "BT acts directed network ad delivery platform" for the promotion. It is understood that in developed Europe and the United States online advertising market, BT has directed these acts of transnational media brand portfolio strategy in difficult or missing an important part of China but in the current market, the lack of such a network ad delivery platform for advertising The main service.
"Even if BT acts directed to consider the scale of advertising may be the original size of the advertising and incremental structural variables, the combination of the final acts of 2008 directed the BT network ads should also be potential for 40 billion." DING Yu-Ching said This huge market space for engaging in acts directed BT network ad delivery platform for service providers to provide a great opportunity for development. BT acts directed structures new platform
"Now many of the Internet media has a huge network traffic, but they did not flow for the main site to create the scale and the traffic flow corresponding to the value." Ereli Advisory president Yang Weiqing, the value of cross-media traffic on this issue more obvious performance .
In the past, a number of so-called "advertising", the operation also popular form of criticism. Had some "advertising" to join in the online advertising site for the main flow of the settlement, the flow of Internet advertising "deduction of" such an approach ultimately undermine the whole industrial chain of the ecological environment.
In response, DING Yu-Ching said that different from the past "advertising" and other forms, BT acts directed network ad delivery platform technology flow mechanism, its decision can not cheat by site owners to deduct the value of your return, so as to ensure that the BT acts Directional network ad delivery platform and site owners, brand advertisers between the real balance of interests situation. "We fully with the majority of the site owners form a partnership. The main site for us to provide more options for your target audience, and we also brought to the site owners of high value in return ads. This is a win-win results. "
This win-win model has attracted more and more concerned about the site, DING Yu-Ching, now take the initiative to request your cooperation in the media site owners began gradually increased, especially the flow of obvious advantages site. At the same time, more than 100 have been added to the network media BT acts directed network ad delivery platform.
However the goal of Yuqing is not limited here: " Using BT conduct targeted network ad to deliver platform, we are not only resposible for the site owners responsible, but also for the brand advertisers to fundamentally creat a fair, open and fair industry partner relationships. To make BT conduct is the case of high-value for the site owners, and for to the brand advertisers is the rapid development of high return style of on-line advertising market in China .